Compared to what’s already out there, determine how you can make your content more: Whether you do an incognito Google search or use tools like thruuu or Surfer, the goal is the same. Does the content blow competitors’ out of the water?īefore pouring hours of time and energy into a blog post, for example, check out what pages are ranking for your focus keyword. That said, get as much information as you can about what your clients want to achieve and when, the baseline you’re starting from, and how they plan to measure success. If not, you’ll just be spinning your wheels AKA flushing time, money, and other resources down the toilet.
What is the SMART goal?īoth big-picture content marketing goals and goals for each piece of content need to be specific, measurable, attainable, relevant, and time-bound. Here are five goal-related criteria you must consider. And that’s why it’s necessary to check that every piece of content you write is aligned with what your clients want to achieve. It can happen to the best of ‘em so you and I are not immune no one is. The trouble is: When you’re knee-deep in the content creation process, it’s easy to lose sight of the big-picture goal. Whether they want intangible benefits such as increased credibility or tangible ones like more traffic, everyone has a goal. In business, there are precisely ZERO people creating content just because.
TEXT SEO CHECKER HOW TO
Let’s see how to measure content quality with 1) your goals, 2) your audience, 3) user experience, 4) your credibility, and 5) on-page optimization in mind. What you do need to know are the best practices in the following five categories we’ll cover. But, thankfully, you don’t need to know them all.
There are literally hundreds of ranking factors. What else is involved? Time would fail us if we tried to go into all the details. Yet, keywords are only a fraction of what it takes to optimize content to rank. So many people-professional content writers included-think SEO writing is simply repeating a keyword a certain number of times in content to get it to show up in relevant search engine results. What should a content writer know about SEO?īefore we dig deeper into the nuances of each point on the checklist above, let’s set one thing straight.
As is an SEO content writing checklist to help you apply those best practices consistently and, more importantly, generate more brand awareness, traffic, and leads for your clients. If you choose the latter, a solid understanding of best practices is essential. Should you stick to just writing content without taking search engine optimization into consideration? Or should you hop on the SEO writing bandwagon? And, given its rising popularity, you have a decision to make. If you guessed SEO writing, you’re spot on. I make tons of money for the ones that get me right. Yet, more businesses and brands than ever are investing in me. Many marketers hate my name and many writers get me wrong.
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